The fashion industry is an extraordinarily efficient machine for generating dissatisfaction. The woman who has absorbed this message for thirty years has a wardrobe full of evidence of it.
The liberation begins with a shift in the question. Not 'what should I be wearing?' but 'what do I actually wear?' Most women discover that they rotate through approximately twenty percent of their wardrobe.
The editing process — which requires trying things on, being honest about fit, and letting go of sunk costs — is uncomfortable and valuable in equal measure.
The rebuilding should happen slowly. One piece at a time. The question before each purchase: what exactly will I wear this with, on what specific occasions, and does it do something that nothing I already own does?
The goal is not the perfect wardrobe. The goal is the wardrobe that makes getting dressed, every morning, a pleasure rather than a problem.
Cost per wear — the actual price of a garment divided by the number of times it is worn — is a useful metric. The forty-dollar blouse worn twice is more expensive than the four-hundred-dollar blazer worn a hundred times.
