You are not invisible here.
Amata Lucè is a regenerative aesthetic practice in Burke, Virginia built for the woman who has been overlooked, oversold, and under-listened to for far too long. Before we touch your skin, we listen to your story. Every time.
Who comes to Amata Lucè
The woman who has tried everything and is ready for something that actually works. The woman whose skin changed overnight and nobody could explain why. The woman who is 35, 45, 55, 65, 75, or 85 — and refuses to be invisible.
If that is you — you are exactly who this practice was built for.
Amata Lucè was built on a rare promise: to listen to your story, see your skin with precision, and guide you toward results that actually last.
The Woman Behind the Work
"Having been on the receiving end of a treatment gone wrong,
I bring both expertise and empathy to every service I offer."
Gloria Dawit-Puri
RN, Master Esthetician · Founder
AMATA LUCÈ™
Clinical Skin Intelligence
For Women Who Want More Than Skincare.
Most people are told what products to use. Very few are ever told why their skin is changing.
At Amata Lucè, every recommendation begins with clinical assessment and evidence-based evaluation — because what is driving your skin's behavior is measurable, specific to you, and has nothing to do with trends or generalized protocols.
Before a single treatment is designed, Gloria evaluates your complete skin picture using the Lucè Structural Assessment™ — 19 clinical criteria across skin and hair, captured through advanced 2D and 3D imaging, RegimenLogic™ AI, and a live Ingredient Checker.
This is how we identify what is actually happening beneath the surface — barrier function, pigmentation activity, inflammation response, texture, resilience — with the kind of precision that changes what is possible for your skin.
Every assessment interpreted personally by Gloria Dawit-Puri, RN, Master Esthetician.
What this creates is not guesswork. It is not trial and error.
It is a structured understanding of your skin's current state — and a clear path to what it needs next.
For many clients, this is the first time their skin has ever truly made sense. The first time someone measured before they prescribed. The first time the answer wasn't another product.
◆ 19
Diagnostic Criteria
15 skin · 4 hair & scalp
◆ 2D+3D
Clinical Imaging
Standardized retro-lit capture · measured, not guessed
Healthy skin is not achieved through experimentation. It is achieved through understanding. And that understanding — finally — is available to you.
See How We're Different →03 — The Difference
Your Skin Has a Reason for Everything It Is Doing. Gloria finds it.
The Difference isn't a method — it's an ecosystem. Assessment, protocol, products, and review are held end-to-end by Gloria, with nothing handed off. The same RN and Master Esthetician guides you from your first message to your fiftieth visit — so every decision is connected, accountable, and built on what we already know about your skin.
See how Gloria reads your skin →04 — How It Works
This Is the Beginning of Finally Being Taken Seriously.
Gloria starts with a conversation. Not a treatment.
Everything she has tried. Everything that quietly stopped working. Everything she had almost stopped hoping for.
Then — 19 measured criteria. Interpreted personally. A protocol built around your skin on that day.
Not a menu. You.
01
Apply
Tell Gloria about your skin. Your history, your concerns, your goals. She reads every application personally. This is the moment the protocol begins — before you walk through the door.
02
Assess
Your first visit begins with Gloria. The DP Skin clinical assessment captures what the eye cannot see — 19 criteria measured, not guessed. You leave knowing exactly what your skin is doing and exactly what it needs.
03
Begin
Your Lucè Protocol is designed around what the assessment revealed. Not from a menu. From your biology. Every treatment selected, sequenced, and delivered personally by Gloria — every time.
We accept a limited number of new clients each month. Not to be exclusive — but because every woman who enters this practice deserves the level of attention this approach actually requires.
Signature Regenerative Treatments
Signature Regenerative Treatments
Each treatment is selected, sequenced, and delivered as part of The Lucè Approach™.
Purasomes™ Exosome Microneedling
$800 per session
20 billion purified exosomes and 20 growth factors delivered directly into the dermis via precision microneedling. The most advanced collagen restoration treatment available without surgery. Series of 4–5 sessions.
Learn more →
TAMA Blue Onyx Microcurrent Facial
$150 per session · Series of 10: $1,250
FDA-cleared non-surgical facial lifting using patented MetaWave™ technology. Re-educates all 32 facial muscles. No needles, no downtime. Visible results from session one.
Learn more →Skin Classic™
from $125
Non-laser removal of skin tags, milia, cherry angiomas, broken capillaries, and sebaceous hyperplasia. Precise, immediate results. No surgery, no lasers.
Learn more →
Dr. Platon Cold Plasma & Raysure Low Level Laser
Pro-grade cold plasma for lesions, skin tightening, and pigmentation — paired with the 635nm Raysure low level laser for collagen, contour, and brightness. No heat damage, no needles, no downtime.
Learn more →
Dermafrac Microdermabrasion & Microneedling
Crystal-free microdermabrasion with simultaneous active serum infusion and LED light therapy. Zero downtime monthly resurfacing.
Learn more →
Nufree + Epilfree Permanent Hair Reduction
The hair removal system developed for plastic surgeons, paired with Epilfree for permanent reduction without lasers. All skin tones, all hair colors including blonde, red, and gray.
Learn more →
Perfect Derma Peel
Medical-grade chemical peel with glutathione for pigmentation, acne scarring, and renewal. Safe for all Fitzpatrick skin types.
Learn more →
Celluma LED Light Therapy
$50 add-on · Always included with microneedling
FDA-cleared LED light therapy delivering clinically proven wavelengths for skin rejuvenation, inflammation reduction, and accelerated healing. A $50 add-on always included with every microneedling session — never upsold.
Learn more →Flexible Financing · Powered by Cherry
Treat now, pay later.
Care should never be out of reach. Spread the cost of your treatment over time — without compromise.
- No hard credit checks, ever
- True 0% APR options available
- As low as 5.99% APR on interest-bearing plans
- No hidden fees
Estimate your payment
0% APR
$333
biweekly · 6 weeks
0% APR
$83/mo
12 months
9.99% APR
$46/mo
24 months
Lowest payment
$24/mo
60 months · 14.99% APR
Estimates only · Actual terms depend on eligibility
How Cherry works
- 01
See if you qualify
It only takes 60 seconds to complete the application.
- 02
Get care
Use your approval to pay for your treatment.
- 03
Pay over time
Choose a plan length that fits your needs — with 0% APR options.
60 seconds · No hard credit check
Examples only. 0% APR and other promotional rates are subject to eligibility. Exact terms and APR depend on credit score and other factors. Payment options through Cherry Technologies, Inc. — see withcherry.com/terms for details.
05 — Begin
You Have Been Patient Long Enough.
If you have spent years cycling through products, treatments, and providers who gave you their best guess — this is where that ends.
The Lucè Assessment is not a consultation. It is the first honest clinical conversation your skin has ever been part of. The moment Gloria sees what is actually happening — and you finally understand why nothing else has worked.
We review every application individually. We are looking for women who are ready to commit to a protocol — not a single treatment. Women who understand that the most meaningful skin transformation is the kind that compounds over time.
If that is you — this is your moment.
Burke, Virginia · A limited number of assessments accepted each month · Every application reviewed personally by Gloria
06 — What Changes
Real Results Look Like This.
Not a single dramatic moment. A steady, cumulative return to skin that works.
These are not clinical endpoints. They are the moments our clients describe when they tell us what has actually changed.
Refer a Friend
Refer a Friend to Amata Lucè™
When your referred friend completes their first assessment, you both receive $25 credit toward your next treatment.
Refer a Friend →APPLY — LUCÈ SKIN ASSESSMENT
Apply for your Lucè Skin Assessment.
Each application is reviewed individually to determine whether the Lucè Approach™ is appropriate for your skin and your goals.
Burke, Virginia · Limited monthly acceptance
Trusted Products
Curated Partners
Products we trust. Protocols we stand behind.
RIMAN
Award-winning Korean skincare powered by regenerative ingredients and 20+ patents.
Shop Now→REVIAN
FDA-cleared light therapy clinically proven for hair restoration and cellular renewal.
Shop Now→Microbiome Labs
Science-first probiotic and gut health protocols trusted by practitioners worldwide.
Shop Now→RegimenPro®
Shop Gloria's curated medical-grade skincare picks from 35+ trusted brands. Personalized regimens delivered to your door.
Shop My Picks→07 — Final Close
You Are Not Done Yet.
And neither is your skin.
The women who find Amata Lucè have usually tried everything else.
They are not here because they are vain. They are here because they are ready — ready to stop guessing, stop hoping, and start understanding what their skin has been trying to tell them all along.
The Lucè Approach™ is not a promise of perfection. It is a commitment to precision — and to the belief that every woman deserves a clinical answer, not a commercial one.
The skin you want is not out of reach. It has simply been waiting for the right conversation.
Burke, Virginia · Every application reviewed personally by Gloria