A letter to every woman who is building something — and hasn't made the call yet.
My father, Mebrahtu Dawit, built everything from nothing.
He did not have a trust fund. He did not have a safety net. He had intelligence, discipline, and an absolute refusal to let the circumstances of his birth determine the ceiling of his life. He crossed oceans. He learned languages. He educated himself in systems that were not built for him and rose inside them anyway. Everything my family has — every opportunity, every foundation, every door that opened a little more easily for the next generation — traces back to what he chose to build.
He taught me that legacy is not an accident. It is a decision. Made quietly. Made repeatedly. Made long before anyone is watching.
I am turning 50 in August.
Last month, I secured a term life insurance policy. One point five million dollars in coverage. At a rate I can afford.
I am writing this article because I almost did not do it. And because I know I am not the only one.
The Conversation Nobody Wants to Have
Life insurance asks you to sit with something uncomfortable. It asks you to imagine your absence. To picture the people you love navigating a world you are no longer in. To put a number on what your presence — your income, your labor, your vision — is worth to the life you have built around you.
Most of us do not want to sit there. So we do not.
We say we will handle it later. We say we are healthy. We say it is expensive. We say we do not have time to sort through the options.
I said all of those things. I am a registered nurse with sixteen years of clinical experience. I understand mortality better than most people who are not in medicine. And I still found reasons to delay.
That is how powerful the avoidance is.
What I Know From the Bedside
I have sat with families in the hours after loss. I have watched what grief looks like when it is complicated by financial panic. When the question of how to grieve gets tangled with the question of how to survive. When a spouse realizes the household runs on an income that is now gone. When a mother's business — everything she was building — dissolves because there is no capital to sustain it.
Grief is heavy enough on its own. Adding financial devastation to it is a cruelty that is entirely preventable.
That is not an opinion. That is something I have witnessed with my own eyes, in real rooms, with real families.
I do not want that for mine. I do not want it for yours.
Why Fifty Is Not Too Late — But Do Not Wait
Here is what I want you to hear clearly: I secured one point five million dollars in term life insurance at fifty years old. At an affordable monthly rate. It is possible. The window has not closed.
But that window does not stay open forever.
Term life insurance is exactly what the name says — coverage for a defined term. Ten years, twenty years, thirty years. During that term, if you die, your beneficiaries receive the full death benefit. The premium you pay is determined at the time you apply, based primarily on your age and your health. The younger and healthier you are when you apply, the lower your premium. Every year you wait, that number moves in one direction.
At fifty, I am still insurable. I am still healthy. I was still able to secure meaningful coverage at a meaningful rate. At fifty-five, that calculation shifts. At sixty, it shifts further. At the point when coverage feels most urgent — when health begins to change, when age begins to accumulate — it also becomes most expensive, and in some cases, unavailable.
The time to act is before you feel like you need to. That is the fundamental logic of insurance. And it is the hardest thing to act on, because it requires planning for a future you cannot see.
What $1.5 Million Actually Protects
Let me be concrete, because this matters.
I am a founder. Amata Lucè™, my clinical aesthetic studio, is in active buildout. I have equipment. I have protocols. I have a brand infrastructure. I have a team forming around a vision that took years to develop. If I am no longer here, that does not run on its own.
I am also a mother. A wife. A daughter of immigrants who sacrificed so that I could have options they never did.
One point five million dollars does not replace me. Nothing does. But it buys time. It buys stability. It gives my family the room to grieve without simultaneously fighting to survive. It gives my business the possibility of continuity. It honors what my father taught me — that you plan ahead, you protect what you build, and you think about the people who come after you.
That is what this number means. It is not abstract. It is a decision about what kind of woman I am choosing to be for my family.
For the Women of Our Community
I think often about the East African families in Northern Virginia and Minnesota — the ones who came here with nothing and built something extraordinary through sheer force of will. The parents who worked double shifts. The mothers who ran households and businesses simultaneously. The fathers who taught their children that education was the one thing no one could take from you.
So much was built. So much was sacrificed.
And so much of it was left unprotected — not out of negligence, but out of a cultural silence around money, around death, around what happens when the person holding everything together is suddenly gone.
I am breaking that silence. Not because it is comfortable. Because it is necessary.
If your parents did not have life insurance — and many of our parents did not — you know exactly what I am talking about. You know the scramble. You know the burden that lands on the eldest child, or the most financially stable sibling, or the person least equipped to carry it.
We can choose differently for the next generation. We can be the ones who made the call.
How to Start
You do not need to understand everything about life insurance to take the first step. Here is what I want you to know:
Term life is where most people should start. It is straightforward. You choose a coverage amount and a term length. You pay a monthly premium. If you die during the term, your beneficiaries receive the benefit. If you outlive the term, the policy ends. No investment component, no complexity. Just protection.
The amount depends on your life. A general starting point is ten to twelve times your annual income. But if you are a business owner, if you have dependents, if you have debt, if you are the primary earner — those factors all push the number up. A licensed agent can help you run the actual calculation for your specific situation.
Your health matters now. Most term policies require a medical exam or a health questionnaire. Your current health status determines your rate classification. If you have been putting off that annual physical, that is another reason to move.
Get licensed guidance. I am pursuing my Virginia Life Insurance license because I believe in this product deeply enough to become someone who can help others access it. Until then — and even after — I recommend working with a licensed professional who can walk you through options specific to your state, your age, and your goals.
The most important step is the first one. Pick up the phone. Have the conversation. Get the quote.
The Decision My Father Would Recognize
My father built everything from nothing. He did it so his children would start from somewhere.
Life insurance is how I make sure that somewhere does not disappear if I do.
It is not a morbid act. It is a love act. It is the quiet, unglamorous, deeply responsible decision that says: I see you. I am thinking about you. Even in my absence, I have made arrangements.
I am turning 50 in August and I made the call.
Whatever age you are reading this — make yours.
Gloria Dawit-Puri is a Registered Nurse, Master Esthetician, and the founder of Amata Lucè™ Clinical Aesthetic Studio in Burke, Virginia. She is the publisher of Belle Vie™, available in 19 languages.
